Logo Design // Brand Identity // Naming // Concept Development // Art Direction // Web Design // Iconography
Potion Lab is a boutique for tea lovers as well as anyone who is interested in the art of tea. This brand accentuates the experience of preparing and giving a gift to someone special. Therefore, each tea can be customized with any proportion of flavors that are available in the store. This idea of personalization, mixing, and measuring, is further emphasized by a laboratory theme. Icons represent the range of teas and herbs, which can be mixed to create a tea "potion." The customer has the flexibility to make his or her own "potion" for any purpose. A contemporary and almost scientific aesthetic is carried throughout the brand.