Brand Identity // Naming // Concept Development // Hand Sketch // Package Design // Art Direction
Virenvita is a specialty garden center providing a variety of flowers and plants. The small business is a contemporary and elegant boutique that serves urban city dwellers or any plant fanatic. Just as the gardener or plant lover appreciates the origins of a flower from a single seed, this brand also traces back to its origins. The name of the business, virenvita, derives from Latin, which the English language has its roots. Stylistically, bare pencil sketches and a simple black and white aesthetic is carried throughout the brand to accompany the logo.